How to Create a Successful Real Estate Mobile App
The real estate domain is full of different mobile applications on Google and Apple application stores. So, how do you create a successful mobile application that will stand out on the market and make your business thrive? We’ve got you covered. Check out our latest research and case studies on successful real estate mobile application development.
The occupation of the real estate domain on the stores may seem disturbing for the entrepreneurs that have an idea of such application development. However, we want to ensure you that where some may see only obstacles, others will see the opportunities.
Accordingly to the Real Estate Digital Age report by the National Association of REALTORS® Research Group, 73 percent of users who actively look for real estate are using mobile devices. Thus, it makes clear that the demand for real estate mobile apps is huge.
Today, we want to shed some light on how to make a successful real estate mobile application based on the research and case studies within our company.
As the company with more than 13 years of commercial software development experience, we’ve released more than 100+ successful web and mobile application development projects for the wide variety of industries, including real estate applications.
Successful Real Estate App Development Strategy
Because of the COVID-19, there are more and more users starting using online services through the web and mobile applications. As we previously mentioned, the real estate mobile app demand is drastically huge and there is no doubt that it is must for a real estate companies to have mobile applications in 2020. So, how do you create a successful real estate mobile application in 2020?
To go about developing mobile software you must have an understanding of the software development industry and the market of real estate mobile applications.
Want to learn more about mobile application development but don’t know where to start? We’ve got you covered here, as well…
Check out our detailed article on how to establish successful mobile app development process by clicking the link
Step 1: Evaluate your set of key features
The set of features for your mobile app highly depends on the business model of yours. To evaluate the most important features of your application, you must perfectly define and understand what will be suitable for a business model of your company.
Must-have features for a real estate mobile application
Real estate mobile apps usually serve for the two main types of users: buyers and agents. Whether you are planning to build an app for one group or both, we want to start by reviewing the key features that are required for every real estate app on the market based on the latest trends.
1. Login and registration form
The most popular ways of getting users to login into your app are:
- Social media authorization
- Email authorization
- Authorization via the phone number
The best performing applications on the market usually use all of the previously mentioned authorization methods.
2. Profile section
When developing a profile section for a real estate mobile app you must think in terms of social media pages, providing your users with all the data they might need to use in order to have the best user experience.
3. History section & customer management
This section is must-have features for agent-aimed real estate mobile applications. If you want to attract real estate agents to work through your platform, you must provide them with an ability to have a history of deals, customer relations management, and powerful personal management tools.
4. Communication is a key
Messaging, video, audio chat, etc. The more features you provide for your potential users, the higher chances that they will fall in love with it.
Also, by providing your users with an ability to easily communicate within your application, you eliminate the chances that the deals will go out of your control.
5. Advanced search
The main point here is to make your data structure as convenient as possible and have maximum informativity while staying simple for the user.
When developing a real estate mobile app, the filters, search logic, and other advanced search section related questions must be precisely evaluated and described.
Othe valuable features:
- Agent Search
- Price calculator
- Ability to save different types of data
- Detailed property info
- Interactive map
- Push notifications
Now, that we have evaluated the key functionality for the real estate mobile application, let’s move it to the next step.
Step 2: Define your database
When planning to develop a real estate mobile application, it is critical to understand where will you take the data from.
For example, such a major player on the market as Zillow takes the listing data from and individual broker sites and big brands as Century 21, Bankerre, etc. Additionally, the data may come from individual real estate agents and brokers.
Also, instead of gathering the data yourself you may consider finding an API that will provide you with all the desired data for your database.
So, in order to have a successful real estate mobile application, you must perfectly define the data sources.
Also, check out our article:
Relational vs non-relational databases: What to choose for your project?
Step 3: Evaluate the monetization and payment methods
In order to actually make your real estate mobile application profitable, you must evaluate the most suitable monetization and the payment method for your app.
How do real estate apps make money?
To evaluate the best way of monetization, you should have an understading of how do real estate apps make money.
- Monthly fees from realtors
- Advertisements selling
- Chargeable additional features
- Crowd-source content
What are the most popular payment methods for mobile apps?
When you have finally defined the way of how your application will make money, it is time to define the payment methods for it.
The top 5 payment methods for mobile application in 2020 are:
- Apple Pay
- Google Pay
- WeChat Pay
Step 4: Security question
When planning a real estate mobile app development you must carefully define how the data of the users will be secured. In order to make the users of your real estate app feel safe to use your product, you must assure the following features:
- Finger, eye retina or face ID scanner.
- Photo verification
- Two-factor verificaon
Step 5: Find a development team
Oftentimes, there are two main choices for the entrepreneurs who are looking forward to starting the development of their mobile app real estate product or service: to outsource the development process to another country or hire an in-house team of mobile app developers.
Of course, there is always a third option of hiring a freelancer for the mobile app development services. However, if you are going to develop a complex product that will require all the processes to be well-established we do not recommend freelance developers.
Real Estate Mobile App Development in 2020: Conclusion
Building a real estate mobile application requires a well-structured business plan as well as a clear understanding mobile application development industry in general.
To build a competetive real estate mobile app , you need to focus on the business strategy, useful features, and finding the trusted technology partner.
If you have any questions regarding real estate mobile application development, feel free to contact us by clicking the link below.
Want to build your real estate mobile application, but don’t know where to start? We’ve got you covered.
At OS-System, we excel at creating top-notch mobile apps. With more than 50 talented in-house professionals and 13 years of experience in the IT industry, we successfully serve startups, SMB, and enterprise clients from all over the globe.
If you are planning to build an innovative real estate mobile app, we can help you transform your businesses digitally by providing expert engineering and consultancy services.
Our team is ready to take responsibility for both the quality, budget, and timeliness of the product delivery. Our customer’s satisfaction and achievements are the ultimate indications of our own success.
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